In a world flooded with ads, algorithms, and AI-generated everything — the businesses that win aren’t always the ones with the biggest budgets. They’re the ones that care the most. Every customer goes through a journey — from first hearing your name, to the transaction, to what happens after the sale. Every touchpoint is either building loyalty or quietly eroding it. The question worth obsessing over: What would your business have to do to make a customer frustrated that Google Reviews only goes to 5 stars? In this workshop, we’ll map your customer journey, find where you’re leaving delight on the table, and design the moments that turn one-time buyers into lifelong advocates.